Yellow Rose Outlaw Bourbon 46° 0.7L
Yellow Rose Outlaw Bourbon 46° 0.7L

Yellow Rose Outlaw Bourbon 46° 0.7L

filler
Price:
€77.95

Description

HOUSTON CLIMATE
Houston's surprisingly warm, humid, and constantly changing climate has proven to be the optimal environment for aging our whiskey. This allows for the rapid development of a unique flavor compared to other whiskey regions, as it absorbs more barrel characteristics in a shorter time.

RACK POSITIONING
To create a HORIZONTAL BRAND BLOCK, place Yellow Rose Premium American Whiskey along with Yellow Rose Outlaw Bourbon and Yellow Rose Rye.

TARGET AUDIENCE
Current American whiskey consumers seek quality over quantity and are looking for authentic and enterprising brands. Current whiskey consumers from other popular regions are seeking the finest craft spirits and eager to share their discoveries with friends and family.

PRICE SETTING
Yellow Rose Premium American Whiskey is the flagship of the portfolio, so its recommended price should be in line with the premium Woodford Reserve and Knob Creek ranges.

KEY FACTS
1. Handcrafted in the oldest officially licensed distillery in the city of Houston, TX, where all of our whiskeys are proudly crafted.
2. Premium blend of bourbon, rye, and light whiskey.
3. Small-batch, handcrafted bourbon, with zero automation in every step of the process, from sourcing organic, local corn to hand-bottling and hand-labeling our bottles.
4. 3 years of maturation

THE PERFECT SERVE
It is recommended to drink neat or mixed drinks.

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